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Building Product Value Proposition

Duration

4 hours

About the Course

Positioning a product for successful business win requires lucid articulation of its value proposition (VP). This course provides a structured framework to build VP using best of the best popular industry approaches.



Instructors

Serge and Ravi

Key Topics

1) Definition of Value Proposition
2) Steps in definiting VP
3) The KANO model
4) Using KANO model for VP
5) Building customer pitch based on VP
6) VP and Business Metrics
7) Hands-on exercise with your data

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